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2009 FMA Publishing Conference & Exposition
Schedule of Events
* Schedule as of 07/27/09
* Changes may be made to the schedule between date noted and the convention.


Thursday, August 6, 2009
12:30 pm - 6:30 pm
Registration Open
12:30 pm - 1:00 pm
Registration/Meet & Greet
1:00 pm - 2:00 pm
U.S. Post Office: Overview of the Flat Sequencing System
Presented by Patti Owens, USPS
2:00 pm - 3:00 pm
Break with Exhibitors / Job Postings
3:00 pm - 4:00 pm
Magazine American Idol
4:00 pm - 5:00 pm
"State of the Industry" Keynote
Presented by Bruce Faulmann, Florida Trend
5:00 pm - 6:30 pm
Networking Reception & Cash Bar
"Speed Dating Your Vendors"
   
 Friday, August 7, 2009
7:45 am – 5:30 pm
Registration Open
7:45 am – 8:30 am
Registration & Coffee
8:00 am – 8:15 am
Welcome Remarks by FMA President
8:15 am – 8:30 am
FMA Membership Meeting
8:30 am – 9:30 am
Musical Chairs in General Session
9:30 am – 10:00 am
Break with Exhibitors
10:00 am – 11:00 am
Tracks (see below for session information)
11:00 am – 12:00 pm
Tracks (see below for session information)
12:00 pm – 1:30 pm
Luncheon – "Distribution Through Social Networking / Social Media"
Presented by Cable Neuhaus, Newsmax Media, Holly Bourquin, Better Software Magazine, Dave Iannone, Go Forward Media
1:30 pm – 2:00 pm
Publishing Expo and Dessert
2:00 pm – 3:00 pm
Tracks (see below for session information)
3:00 pm – 4:00 pm
Tracks (see below for session information)
6:00 pm – 7:00 pm
Charlie Awards Reception & Cash Bar
7:00 pm – 10:00 pm
Charlie Awards Banquet
10:00 pm – 11:00 pm
Charlie Awards on Display
   
 Track A - Circulation & Marketing
10:00 am – 11:00 am
Reaching New Audiences
Presented by Dave Iannone, Go Forward Media
11:00 am – 12:00 pm
Audits Unplugged
Presented by Mark Stoecklin, Certified Audit of Circulations, Inc.
2:00 pm – 3:00 pm
Future Mailing Strategies
Presented by Erv Drewek, Brown Printing Company
3:00 pm – 4:00 pm
Crossing the Digital & Social Media Divide
Presented by Paul Barron, Kajama Media
   
 Track B - Sales/Publisher
10:00 am – 11:00 am
Winning on the Internet Part 1
Presented by David Fales, ambro.com, corp.
11:00 am – 12:00 pm
Winning on the Internet Part 2
Presented by David Fales, ambro.com, corp.
2:00 pm – 3:00 pm
Publishing in a New World: How to Grow Revenue Using Interactive
Presented by Tricia Clarke-Stone, Emmis Interactive
3:00 pm – 4:00 pm
Carl's Top 20 Keys to Becoming an Ad Sales Super Star
Presented by Carl Landau, Niche Media
   
 Track C - Design
10:00 am – 11:00 am
Your Napkin is Your Best Friend: Design Process Unplugged
Presented by John Goryl, B&G Design Studios
11:00 am – 12:00 pm
Designing on a Dime
Presented by John Goryl, B&G Design Studios
2:00 pm – 3:00 pm
The Way of the Design Shaman: Ecstatic Experience in the Creative Process
Presented by Marc English, Marc English Design
3:00 pm – 4:00 pm
You Are Our Art Director, Put Together a Web Site
Presented by Mike Wilkie, Wilkie Birdsall
   
 Track D - Editorial
10:00 am – 11:00 am
Audience Driven Content. Content-Driven Design
Presented by Debra Bates-Schrott, Bates Creative Group, LLC
11:00 am – 12:00 pm
Why Some Magazines are Still Relevant
Presented by Steve Blount
2:00 pm – 3:00 pm
How to Do More With Less – Roundtable Discussion
Presented by Editor Panel
3:00 pm – 4:00 pm
Plagiarism & Journalistic Ethics
Presented by Linda Marks, Ocala Magazine, Jamie Mark, Ocala Magazine, Mike Boslet, Orlando Magazine, Bob Creutz, iThenticate
   
 Track E - Production
10:00 am – 11:00 am
Production Strategies: Keeping Costs Down on All Fronts
Presented by Norma Machado, Gulfshore Life
11:00 am – 12:00 pm
The Truth Behind Cherries, Chocolate and Paper
Presented by Wayne Dennis, Mac Papers
2:00 pm – 3:00 pm
Negotiating Your Printing Contract in a Recessive Economy
Presented by Kathy Reilly, Print Production Advisory
 

 

 

For more information on the 2009 Publishing Conference & Expo, please contact the FMA office at FMA ~ 866.885.1156 / www.floridamagazine.org