Q&A with Pegie Stark, Creative Director, Bay magazine, Tampa Bay Times


How would you best describe your magazine (company, etc.)
Bay magazine is published seven times a year and is delivered within the Tampa Bay Times. This is a specialty publication that focuses on products, homes, fashion and other topics that are unique and unusual.

What makes it special?
It is a glossy magazine with anywhere from 120-170 pages that has been quite successful with advertisers and readers for the last nine years. It offers surprising angles on stories and people in the area.

What steps led to your current position:
I have a BFA in painting and printmaking, a masters in journalism with emphasis on photojournalism and a Ph.D. in Mass Communication with emphasis on Graphic Design. That along with my twenty some years of working in all kinds of publications – newspapers, magazines, corporate and websites prepared me for this job.

What’s been a career highlight?
Meeting and working with wonderfully creative people

A career lowlight?

What’s the biggest change you’ve seen in your industry?
More niche areas for magazines.

What apps/software/tools can’t you live without?
Pencils, drawing paper, color pencils and pastels, InDesign, my Mac.

Besides your phone and computer, what gadget can’t you live without?
Pencils – 3H through 4B

What’s the best professional advice you’ve ever received?
Be open and honest about everything. Appreciate those who you work with. Be always on the lookout for inspiration - everywhere from movies to posters to people to fashion to the colors in the environment.

What’s the best professional advice you could offer?
Be yourself. Be compassionate to all ideas.