On being a tech junkie, working with Tina Brown, and the challenges of designing a magazine

Molly Greene knows a thing or two about design. Originally from Key West, Molly Greene moved to NYC to accept a scholarship to Tisch School of the Arts at New York University. For 15 years Molly worked in branding, design and production with some of the top talents in NYC, including Tina Brown, Diane Von Furstenberg and agencies such as IAC, Code and Theory and Campfire Media. In 2003, Molly started her own production agency in NYC, working with DVF, Bill Blass, Anna Sui, Vivian Tam, to name a few.

Currently living in Palm Beach, Molly is the creative director for Muses & Visionaries Magazine, which was a 2014 recipient of FMA's Best New Magazine (silver award). She also maintains a boutique branding company called Greene Identity, which focuses on corporate branding and website projects.


What steps led to your current position at Muses &Visionaries Magazine? 
My life is like a magazine – there have been so many different aspects. I have worked in branding and design for most of my career life, I have also been an entrepreneur, opening a boutique, spa and launching my own product line in NYC. I had a production company as well as producing shows for NYC Fashion Week. The thing that connects all the dots is concept development and design. I love great design; it keeps life interesting.

What’s been the biggest challenge in starting a magazine?
Some people say print is a dying art. I don’t agree. I am a self-described tech junkie, but I think that there will always be a desire to feel the printed words in you hands. I love to hear the crispy flipping sound of a glossy magazine’s pages and the smell of the ink. So that is not the main challenge; I think it is more about keeping track of so many moving parts.

As far as the challenge of designing, it’s important to keep each issue fresh and to ultimately arrive at that fine line of being a recognizable style (brand) that constantly surprises the reader.

What apps/software/tools can’t you live without?
All Adobe software. It is the gold standard for design. Adobe gives all of my creative outlets a platform. There is also a cool app called WorldMate that organizes my itineraries and gives me a weather report for my destination city. I’m a sucker for a good user interface!

Besides your phone and computer, what gadget can’t you live without?
My wine opener.

What’s the best professional advice you’ve ever received?
Hard work, determination and trust your instincts.

What’s been a career highlight?
I’m living my highlight with M&V. Second to that would be working with Tina Brown to launch The Daily Beast.

A career lowlight?
Let’s just say I have learned the hard way. I like to look toward the future.

What’s the biggest change you’ve seen in the magazine work room?
At M&V, people are now coming to pitch us, and it feels great. We have established a rhythm, and we are are able to project stories further out. I am wildly optimistic about the future.

Fill in the blank: I would like to see _________ answer these same questions.
Linda Rodin, design and style icon.