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FMA Member Spotlight

Internal Auditor 75th Anniversary Cover

The Institute of Internal Auditors (IIA), a global association of more than 180,000 internal audit professionals based in Altamonte Springs, Fla., is celebrating it's 75th Anniversary in 2016. The IIA's magazine, Internal Auditor, was charged with starting the celebration year off with a special issue that looks at the past, present, and future of the profession. The editors threw out the magazine's regular design template and worked with the magazine's designer to create a special issue that focuses on the many voices of the internal audit profession and their perspectives on how internal auditing has evolved over the years.

For those who don't know what internal auditing is: Internal auditors are like business physicians. They evaluate the overall health of the organization by assessing the effectiveness of its risk management, controls, and governance.

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Q&A with Roy Peter Clark, Senior Scholar, The Poynter Institute

How would you best describe your magazine (company, etc.)
One of the world's most influential schools for journalism and democracy.

What makes it special?
The Poynter Institute is a non-profit school that owns one of America's best newspapers, the Tampa Bay Times.

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Q&A with Paul DeHart, CEO, BlueToad, Inc.

How would you best describe your magazine (company, etc.)
BlueToad is a digital publishing software company that helps content creators connect with their audience.

What makes it special?
We are a values-based company, which in part includes having fun and building quality relationships with our partners and customers. It’s great to be able to do things the right way and see success follow.

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Q&A with Pegie Stark, Creative Director, Bay magazine, Tampa Bay Times

 

How would you best describe your magazine (company, etc.)
Bay magazine is published seven times a year and is delivered within the Tampa Bay Times. This is a specialty publication that focuses on products, homes, fashion and other topics that are unique and unusual.

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Q&A with Allen H. Kupetz, COO of venVelo and Co-chair of the Department of Business, Rollins College

How would you best describe your magazine (company, etc.)
venVelo is the most active early-stage investment fund in central Florida and won Tech Investor of the Year in 2014.

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Q&A with Jason Jones

While in college you interned at the New York Times. Can you talk a bit about the value of that experience?
The New York Times experience was invaluable because it taught me how to be a true professional and how important my role was as a designer in such a visual society. Since I had the opportunity to work with some amazing designers, I was able to see first hand the level of commitment that they had to their craft and the skills it took to be successful on that level. It really made me want to raise my game and continue to work at improving.

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Q&A with Gaspar González

Gaspar González is a documentary filmmaker and writer. His films include the national PBS release Muhammad Ali: Made in Miami and the Emmy®-winning Hecho a Mano: Creativity in Exile. He has written for numerous publications, including The Miami Herald, Village Voice Media, and Grantland. His work has been recognized by the Society of Professional Journalists, the Medill School of Journalism at Northwestern University, the National Endowment for the Humanities, and the American Cinematheque. He earned his Ph.D. in American Studies from Yale University.

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Q&A with Mike Stegall, Partner/Senior Sales Executive at Akers Media Group

How would you best describe your magazine (company, etc.)
Our publications live on the cutting edge, utilizing innovative design and revolutionary, award-winning photography. We feel if we remain client-friendly and publish magazines with compelling editorial content and extraordinarily beautiful design, then everything else will fall into place.

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Q&A with Ray Paprocki, Publisher at Open Sky Media (Gulfshore)

How would you best describe your magazine company?
The dominant magazine group in Southwest Florida with deep brand equity in its main title, Gulfshore Life, which differentiates itself in the market through its paid readership and blend of lifestyle and issue-oriented content.

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Q&A with Scott Holstein, photographer/owner of Scott Holstein Photography, LLC

How would you best describe company?
I am an internationally published, professional independent photographer based in Tallahassee, Florida. I am a generalist, with experience in a wide variety of photographic genres, spanning commercial, corporate, and editorial photography. My specialties are environmental portraits and location studio portraits. I am versed in both natural and artificial lighting and work almost exclusively on location.

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Freelance Life with Beth Luberecki

To build a career as a freelance writer is easier said than done. Venice-based writer, Beth Luberecki knows from experience. Having been in the field just shy of two decades, she has written for award winning magazines and newspapers across the East coast, and interviewed A-list trend setters like Gwyneth Paltrow and Tim Gunn. We asked Beth to share with us some of the lessons she has learned along the way, and offer some advice to those of you just getting your feet wet.

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Q&A with A.J. Beson, CEO of Beson4 Media Group and President of the FMA

When A.J.Beson decided to launch a new print magazine in 2013, people told him he was nuts. As the CEO of Beson4 Media Group, a marketing firm and publishing company, he has built a career in diving into new projects and seeing them through their evolution. Over a decade ago, he launched HealthSource magazine as a resource for people in NE Florida to better understand the offerings of the premiere medical industry in the region. Recognizing a shift in the market, this year he re-launched the publication with a focus on preventative medicine and wellness. Two other mags under his belt, Florida Doctor North and Florida Doctor Central, both made the move to a digital format over a year ago, in order to better meet the needs of doctors and their fast paced lifestyle. While his latest project, First Coast Magazine, is a product that hearkens back to the days when magazines were enjoyed as a luxury item, thick with narrative drive stories and polished photography.

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On being a tech junkie, working with Tina Brown, and the challenges of designing a magazine

Molly Greene knows a thing or two about design. Originally from Key West, Molly Greene moved to NYC to accept a scholarship to Tisch School of the Arts at New York University. For 15 years Molly worked in branding, design and production with some of the top talents in NYC, including Tina Brown, Diane Von Furstenberg and agencies such as IAC, Code and Theory and Campfire Media. In 2003, Molly started her own production agency in NYC, working with DVF, Bill Blass, Anna Sui, Vivian Tam, to name a few.

Currently living in Palm Beach, Molly is the creative director for Muses & Visionaries Magazine, which was a 2014 recipient of FMA's Best New Magazine (silver award). She also maintains a boutique branding company called Greene Identity, which focuses on corporate branding and website projects.

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