Haley Shelton

Q&A with Mike Stegall, Partner/Senior Sales Executive at Akers Media Group

How would you best describe your magazine (company, etc.)
Our publications live on the cutting edge, utilizing innovative design and revolutionary, award-winning photography. We feel if we remain client-friendly and publish magazines with compelling editorial content and extraordinarily beautiful design, then everything else will fall into place.

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Q&A with Ray Paprocki, Publisher at Open Sky Media (Gulfshore)

How would you best describe your magazine company?
The dominant magazine group in Southwest Florida with deep brand equity in its main title, Gulfshore Life, which differentiates itself in the market through its paid readership and blend of lifestyle and issue-oriented content.

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Q&A with Scott Holstein, photographer/owner of Scott Holstein Photography, LLC

How would you best describe company?
I am an internationally published, professional independent photographer based in Tallahassee, Florida. I am a generalist, with experience in a wide variety of photographic genres, spanning commercial, corporate, and editorial photography. My specialties are environmental portraits and location studio portraits. I am versed in both natural and artificial lighting and work almost exclusively on location.

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Magazine Spotlight: Internal Auditor

Winner of the 2014 Charlie Award for Best Overall Magazine, Best Service Feature, Best Department, Best Writing, Best Column and Best Cover in the Trade/Technical category, Internal Auditor is a trade publication that has more to teach than the ins and outs of running financials. Published by The Institute of Internal Auditors, IA is the premiere trade publication for a notoriously dry industry that revolves around legalese and numbers. Yet, from print to its online presence, IA is a magazine that transforms the world of internal auditing into content that engages the reader in a way that is more like a lifestyle publication than a trade industry magazine.

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Freelance Life with Beth Luberecki

To build a career as a freelance writer is easier said than done. Venice-based writer, Beth Luberecki knows from experience. Having been in the field just shy of two decades, she has written for award winning magazines and newspapers across the East coast, and interviewed A-list trend setters like Gwyneth Paltrow and Tim Gunn. We asked Beth to share with us some of the lessons she has learned along the way, and offer some advice to those of you just getting your feet wet.

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Q&A with A.J. Beson, CEO of Beson4 Media Group and President of the FMA

When A.J.Beson decided to launch a new print magazine in 2013, people told him he was nuts. As the CEO of Beson4 Media Group, a marketing firm and publishing company, he has built a career in diving into new projects and seeing them through their evolution. Over a decade ago, he launched HealthSource magazine as a resource for people in NE Florida to better understand the offerings of the premiere medical industry in the region. Recognizing a shift in the market, this year he re-launched the publication with a focus on preventative medicine and wellness. Two other mags under his belt, Florida Doctor North and Florida Doctor Central, both made the move to a digital format over a year ago, in order to better meet the needs of doctors and their fast paced lifestyle. While his latest project, First Coast Magazine, is a product that hearkens back to the days when magazines were enjoyed as a luxury item, thick with narrative drive stories and polished photography.

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Behind the Scenes with Betsy Hansen Photography, LLC

One of the things I never seem to have time for, but absolutely LOVE to do is capture what goes on behind the scenes, especially when I am in a unique location. I made a point to have my second camera set up with my 50mm lens at this shoot, just to use as a BTS camera. We were at the Wayne Densch Performing Arts Center photographing clothing from Camy Couture Orlando for Lake Mary Healthy Living Magazine.

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