Renowned Motivational Speaker Vince DiCecco to Speak at FMA Conference
Vince DiCecco, AKA “Your Personal Business Trainer” is a dynamic and sought-after public speaker and seminar leader with a unique yet practical perspective on business development and management subjects. As an accomplished, award-winning professional with over 25 years of roll-up-your-sleeves experience in sales, marketing, new product development and training, Vince has directly made significant contributions to the success of two Fortune 200 companies, the United States Coast Guard and numerous small to mid-sized businesses. Vince discovered and perfected the hidden motivations that make people productive and get missions accomplished while he was the Senior Instructor at the Coast Guard Leadership & Management School. After his decorated military career, he studied under motivational and business leaders such as Ken Blanchard, Larry Steinmetz and Kevin Davis.

Theme for the FMA: Secrets Top Sales Professionals Know but Won't Share...Until NOW

Ever wonder what separates the top 5% of sales people from the rest of the pack? This fast-paced, idea-filled two-part series of topics is perfect for magazine publishers and sales professionals that “want in on” the rich list of proven tactics and techniques that can be easily implemented into your overall revenue generating efforts and reap immediate results. Your Personal Business Trainer, Inc.’s Vince DiCecco facilitates lively discussions on a wide range of topics from defending your rate card to how to get prospects and clients to think of you as a business partner and part of their profits instead of just a peddler and a cost item on their marketing budget.

Part 1: Making Your Prices Stick… Without Getting Stuck
Most Requested! Do you think you’ve been losing business to competitors who just undercut your price? Are you tired of having customers beat you up over a few bucks? This spirited seminar explores tactically what you can do to protect your rate card and the profitability of your magazine. Learn how to effectively handle price issues and what to do when you hear, “I can get the same deal down the block cheaper.”

Part 2: Conduct Business Reviews to Manage and Grow Key Accounts
Thought Provoking! Ahh...the dreaded contract renewal season. That preciously short time of year when you are scrambling to secure over 70 percent of next year's revenues while every other competitor is trying to steal away your best advertisers. Vince leads a spirited and enlightened perspective on retaining and growing key accounts using the four-point continuous improvement approach to account management. Attendees will take away from this highly interactive seminar a self-developed action plan that can be readily put into motion for the top 20 percent of your customers that generate 80 percent of your success.