Renowned
Motivational Speaker Vince DiCecco to Speak at FMA Conference
Vince DiCecco, AKA “Your Personal Business Trainer”
is a dynamic and sought-after public speaker and seminar leader
with a unique yet practical perspective on business development
and management subjects. As an accomplished, award-winning
professional with over 25 years of roll-up-your-sleeves experience
in sales, marketing, new product development and training,
Vince has directly made significant contributions to the success
of two Fortune 200 companies, the United States Coast Guard
and numerous small to mid-sized businesses. Vince discovered
and perfected the hidden motivations that make people productive
and get missions accomplished while he was the Senior Instructor
at the Coast Guard Leadership & Management School. After
his decorated military career, he studied under motivational
and business leaders such as Ken Blanchard, Larry Steinmetz
and Kevin Davis.
Theme
for the FMA: Secrets Top Sales Professionals Know but Won't
Share...Until NOW
Ever
wonder what separates the top 5% of sales people from the
rest of the pack? This fast-paced, idea-filled two-part series
of topics is perfect for magazine publishers and sales professionals
that “want in on” the rich list of proven tactics
and techniques that can be easily implemented into your overall
revenue generating efforts and reap immediate results. Your
Personal Business Trainer, Inc.’s Vince DiCecco facilitates
lively discussions on a wide range of topics from defending
your rate card to how to get prospects and clients to think
of you as a business partner and part of their profits instead
of just a peddler and a cost item on their marketing budget.
Part
1: Making Your Prices Stick… Without
Getting Stuck
Most Requested! Do you think you’ve been losing
business to competitors who just undercut your price? Are
you tired of having customers beat you up over a few bucks?
This spirited seminar explores tactically what you can do
to protect your rate card and the profitability of your magazine.
Learn how to effectively handle price issues and what to do
when you hear, “I can get the same deal down the block
cheaper.”
Part
2: Conduct Business Reviews to Manage and
Grow Key Accounts
Thought Provoking! Ahh...the dreaded contract renewal
season. That preciously short time of year when you are scrambling
to secure over 70 percent of next year's revenues while every
other competitor is trying to steal away your best advertisers.
Vince leads a spirited and enlightened perspective on retaining
and growing key accounts using the four-point continuous improvement
approach to account management. Attendees will take away from
this highly interactive seminar a self-developed action plan
that can be readily put into motion for the top 20 percent
of your customers that generate 80 percent of your success.
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